Customers shopping in Hudson may run across bright orange signs with the word “Library” emblazoned in white during their visits to area stores this summer. The campaign for the Hudson Area Library has reached out to select retailers and asked them to help get the word out.
The promotion, called “Show & Tell,” is meant to engage the public and inform them of the campaign. Each store has selected a specific product from among their merchandise. That product will be featured with an orange “library” sign. When customers ask why the sign is displayed so prominently, retailers can describe the campaign, and pass out a bookmark that includes more information as well as the library’s web address. In each case, proceeds from the sale of the product between Memorial Day and Columbus Day will be donated to the campaign. The four stores included are Bee’s Knees, Olde Hudson, TK Home & Garden, and Verdigris Tea & Chocolate Bar.
Product selections have been chosen with care and thoughtfulness. Dena Moran, founder of Olde Hudson, took this opportunity to feature a special store product, Olde Hudson Two Ginger Spiced Pear Jam. Verdigris’s Kim Bach selected a popular summertime selection, Hudson Garden Party Tea. And both Bee’s Knees and TK Home & Garden chose products that are library-themed. Infants at Bee’s Knees who are lucky enough to receive INDESTRUCTIBLES, a series of chew-proof, rip-proof, non-toxic, 100% washable books for babies, will be unknowingly making their first contact with the Hudson Area Library. And customers who select Library Collection Candles at TK Home & Garden will be influenced by favorite authors’ fragrances while contributing to the campaign.
Campaign committee members have been raising the visibility of the campaign as construction on the library’s new home, The Hudson Armory, moves forward. To contribute and learn more, visit the Campaign for the New Library page.